Architecture for People– Designing with responsibility does not merely include attention to form, space and details; it is a broader commitment the wider political, social and environmental context the object is rooted in.

This principle leads us to architectural projects that can improve the public space and serve greater interests of people, communities and societies. We will always seek to turn challenges into opportunities, and inject significant content into any site we encounter. Our belief in the deep links existing between Architecture and people is applied in every form of design we practice- whether it is a building, a landscape design or an urban plan. In a proposal for future border crossings and west-east links for the future Jerusalem in times of peace we will pay special attention to the political framework, the need for flexibility to change, and the task of linking two cities and people, rather than merely connecting two city sides; For the task of designing an educational recycling park- we will aim to create a facility that will not only demonstrate recycling and re-use for kids, but become an environmental instrument as well as a landmark for sustainable living habits throughout the city region; and in a holocaust memorial we proposed for Atlantic City’s boardwalk, we will make sure we create a memorable place that will enhance the landscape, and turn its focus to the city and its people.

See for example our project:

Recycling Park, Kfar Saba, Israel
Public Housing: An Installation proposal for Safra Square, Jerusalem
Fields of Memory- Atlantic City Holocaust Memorial
Urban Separation in Mixed Neighborhoods: The Case of Abu Tor/Abu Tur (2005, revisited 2008)
A City Border along Road 60, Jerusalem (2006, revisited 2008)